Atari creates Blockchain division for cryptocurrency
With the advent of cryptocurrency Bitcoin, the world was introduced to ingenious innovation, Blockchain technology. Within a span of few years, this technology is now at the core of various new advancements in the physical world. Originally aimed to benefit the financial world, Blockchain is now at the forefront to benefit every walk of life. Blockchain technology refers to distributed ledgers that are controlled through a decentralized system that enables secure transactions. This invention is certainly pushing the world towards a great Digital Revolution. Since Blockchain is now the talk of the town, companies are now building Blockchain-based applications. Furthermore, many companies are now incorporating this immutable technology into their system.
ATARI ENTERS THE VIRTUAL SPACE
Neither Blockchain nor its implementers know any boundaries. Recently a wave of excitement left every gamer in wonderment, when Atari the pioneers in video games, announced the creation of a Blockchain division. Atari was created in California in the 1970s as a video game console and software firm. It was a trendsetter and launched blockbuster games like Space Invaders, Pac-Man, Asteroids, and Missile Command, among others. After recovering from a turbulent history, Atari is finally getting on track hand in hand with blockchain technology and cryptocurrency. Atari stirred up conversations when in November 2020 it launched its very own digital currency Atari Token based on Ethereum Blockchain. In addition to that, Atari also announced its Blockchain-based console, the Video Computer System (VCS) to go along with the token. The journey from retro gaming to virtual gaming will not be a smooth one but Atari is all set to hop on this bumpy ride. Atari’s recent strategy revealed capitalizing on the blockchain technology to develop games and further the development of Atari cryptocurrency. In a press release, the company announced that it plans to take the Atari token one step further and establish it as a payment method for digital goods within the content of its Video Computer System console and other services along with third-party games and applications. Later Atari revealed its plans to join hands with Ethereum virtual reality game Sandbox. On March 8th 2021, Atari moved a step further in its plans and announced that it is now launching a virtual casino in Decentraland, a metaverse built on Ethereum. According to the press release, the gaming platform in the metaverse will feature classic video games as well as Atari-themed non-fungible Tokens (NFTs).
ATARI SPLITS INTO TWO DIVISIONS In an attempt for a blockbuster comeback, Atari shook hands with the team behind Decentraland, the Decentral Games. According to the news, Atari plans to build an Atari-themed gaming casino in an area under construction in Decentraland called “Vegas City”. The two partners hope that the bets will be in millions in the gaming arena. The Chief Executive Officer of Atari Frederic Chesnais hopes that this partnership will move the Atari gaming experience onto the Blockchain. The games that will be featured on this gaming platform will be designed to reflect Atari’s most memorable games along with non-Fungible Token (NFTs) assets as well. This is a very smart move by Atari to attract players. Not only that, players will be able to win Atari-themed NFTs and other digital assets. Furthermore, players will be able to get their hands on Decentral Game’s native token, the Decentraland MANA token, the Atari token (ATRI) and the stablecoin DAI as well. In order to cater to the needs of the virtual business, Atari decides to make a different division, the Blockchain division. As announced on April 6th 2021, this division will be responsible for exploring new opportunities in non-fungible tokens along with its cryptocurrency and built games based on Blockchain technology. Through this division, Atari plans to move further with its themed NFTs. Recently Atari gained ETH 47.582 worth USD 95,000 through an auction of NFTs. These NFTs are the 3D models of the Centipede game cartridge that was once offered for the company’s Atari 2600 console. Atari also created NFTs, The Atari Capsule Collection, in partnership with Animoca Brands which is a Blockchain gaming business and its digital collectables offshoot Quidd. Moreover, all Atari products and services based on Blockchain will be taken care of in the Blockchain division “to focus on the immense possibilities of crypto and Blockchain-enabled games,” the company said
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